Artist as an Entrepreneur Institute (AEI)

Changing the Way that Artists do Business

Artist as an Entrepreneur Institute (AEI) offers critical skills for all artists to advance business practices and strengthen sales. The annual course offers 20 classes during four consecutive Saturdays of lectures, panels and interactive workshops led by premier faculty. Develop your marketing and business acumen with guidance from local arts professionals.
The Artist as an Entrepreneur Institute - June 2018 Course Outline

I. Saturday, June 2, 2018 - 9 am - 6 pm

Understanding Your Current State
Exploring Priorities
Writing the Business /Action Plan
Defining the Product or Service- Building a Mix
Pricing and Practice
Choosing a Business Structure

II. Saturday, June 9, 2018 - 9 am - 6 pm
Protecting Your Rights                     
Intro to Building a Marketing Plan       
Understanding Consumers and Researching Markets
Building a Communications Strategy    
Civic Engagement   

III. Saturday, June 16, 2018 - 9 am - 6 pm
Making the Sale       
Distribution Outlets
Raising Capital and Resources
Operational Accounting & Finance                                         
Paying Taxes
Revisiting the Business / Action Plan
From the Trenches: Stories of Successful `Artrepreneurs'


IV. Saturday, June 23, 2018 - 9 am - 2 pm
Working Effectively with Lenders
Developing a Brand
Group Conversation, Wrap-up, Evaluation and Next Steps
Business Plan Clinic and Workshop

The AEI curriculum offers critical support for artists, enabling them to contribute to strengthening the vitality of the larger urban arts and culture sector.

The Institute is for all artists, looking for ways to consistently increase their sales, meet area business professionals and other artists who will share their success stories in order to get a business going.

Artist as an Entrepreneur Institute (AEI) is a course of study to assist artists, of all disciplines, by cultivating and advancing their business skills. Presented on four consecutive Saturdays, AEI will be offered as a series of 20 classes. AEI is led by a premier faculty composed of a leading business practitioners and artists familiar with arts and culture from the South Florida region. Faculty instruct through a series of lectures, panels, and interactive exercises.


Registration & Information


Participation costs $100 and includes light refreshments and free parking. Space is limited. Registrants will receive an AEI course book, an indispensable resource for artists featuring exercises and readings to prepare for each session.


Presented at ArtServe, Inc., 1350 E. Sunrise Blvd., Fort Lauderdale, FL 33304


The Artists as an Entrepreneur Institute was developed by the Community Partnership for Arts and Culture (CPAC), Cleveland, Ohio. The course features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.


CPAC, program founder of the AEI, has provided comprehensive business training to hundreds of artists; this service is made possible by the generous financial support by the Cleveland Foundation, the George Gund Foundation, the Kulas Foundation and the John P. Murphy Foundation.



The Florida Small Business Development Center

The Florida Small Business Development Center in partnership with Broward County Cultural Division and Artserve offer:
If you are a visual, performing, literary artist, graphic designer, interior designer or any type of creative entrepreneur who is committed to the arts and has a serious desire for professional growth, then this program is for you. This program is designed to help artists manage their careers more professionally and is delivered during one-on-one private consulting sessions and group training sessions. To request an appointment: Please email  or call 954-762-5230. Florida SBDC Fort Lauderdale: A statewide service network funded in part through a cooperative agreement with the U.S. SBA, accredited by the national Association of SBDCs and hosted by the University of West Florida.

Artist as an Entrepreneur Institute Use your creative skills in new contexts. See opportunities in the challenge. Solve problems and change the game. AEI considers your "business" a means for you to keep creating and sharing your work - earning a living as you do so.