Artist as an Entrepreneur Institute (AEI)

Creative professionals are redefining what it means to be an artist.

Bring some business to your art by attending the annual Artist as an Entrepreneur Institute (AEI) on four consecutive Saturdays this June.

Open to artists in all creative fields, AEI’s lectures, panels and interactive workshops are led by South Florida’s top-ranking arts practitioners and industry professionals. From boosting business practices to strengthening sales, AEI has it covered – freeing you up to focus on your art.

June 23, the seminar's final Saturday, features a Business Plan Clinic and Workshop to guide attendees through the creation of a simple business plan - a vital tool for both artists and arts-based business owners.

Learn how to pitch to and work with lenders for financial support. Conducted by the Florida Small Business Development Center, the clinic invites attendees to submit business plans before June 23 for inclusion in the clinic's review. Attendees will also have an opportunity to network with AEI alumni.
The Artist as an Entrepreneur Institute - June 2018 Course Outline

I. Saturday, June 2, 2018 - 9 am - 6 pm

Understanding Your Current State
Exploring Priorities
Writing the Business /Action Plan
Defining the Product or Service- Building a Mix
Pricing and Practice
Choosing a Business Structure


II. Saturday, June 9, 2018 - 9 am - 6 pm
Protecting Your Rights                     
Building a Marketing Plan       
Understanding Consumers and Researching Markets
Building a Communications Strategy    
Civic Engagement   


III. Saturday, June 16, 2018 - 9 am - 6 pm
Making the Sale       
Distribution Outlets
Raising Capital and Resources
Operational Accounting & Finance                                         
Paying Taxes
Revisiting the Business / Action Plan
From the Trenches: Stories of Successful `Artrepreneurs'


IV. Saturday, June 23, 2018 - 9 am - 2 pm
Working Effectively with Lenders
Developing a Brand
Business Plan Clinic and Workshop
Group Conversation, Wrap-up, Evaluation and Next Steps 

Helping South Florida's creative professionals master business basics, AEI's dynamic series of lectures, workshops and panels primes the modern artist for entrepreneurship.
Want to boost sales, expand your customer base and network with other arts-based and business professionals? Hear local artists' paths to marketplace success - and pick up tips on turning your passion into a paying career.
Catering to artists in all disciplines and creative fields, AEI's twenty sessions are led by an elite faculty lineup of South Florida-based business practitioners and artists. Offered on June 2, 9, 16 and 23, 2018, the faculty members' presentations, demos and collaborative exercises are guaranteed to strengthen - and broaden - attendees' business skill sets.

Registration & Information

Participation costs $100 and includes light refreshments and free parking. Space is limited. Each participant receives an AEI course book - an indispensable resource for artists and arts-based business owners. The course book contains worksheets, presentations, exercises and pre-session readings. Artists residing in any county are invited and welcome to attend.
Presented at ArtServe, Inc., 1350 E. Sunrise Blvd., Fort Lauderdale, FL 33304
Founded by the Community Partnership for Arts and Culture in Cleveland, Ohio, AEI is made possible by the generous financial support of the Cleveland Foundation, the George Gund Foundation, the Kulas Foundation and the John P. Murphy Foundation.
AEI is presented in South Florida by the Broward Cultural Division, ArtServe, Inc. and the Community Partnership for Arts and Culture.

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The Florida Small Business Development Center

The Florida Small Business Development Center in partnership with Broward County Cultural Division and Artserve offer:
Through one-on-one private consulting and group training sessions, the Creative Entrepreneur Development Program provides detailed career and business management assistance to artists in all disciplines and creative fields.
Request an appointment by contacting George Gadson at or 954-762-5230.
The Creative Entrepreneur Development Program is presented by the Florida Small Business Development Center (SBDC) in partnership with the Broward Cultural Division and ArtServe, Inc.  A statewide service network partially funded by the Washington, D.C.-based Small Business Administration (SBA), Florida SBDC Fort Lauderdale is accredited by the national SBDC association and hosted by the University of West Florida (UWF).


Artist as an Entrepreneur Institute Use your creative skills in new contexts. See opportunities in the challenge. Solve problems and change the game. AEI considers your "business" a means for you to keep creating and sharing your work - earning a living as you do so.