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Turning Art into Business 12-2011
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2010 - 12x12 ExhibitTurning Art Into Business
ArtServe Helps Artists Make a Living at What They Do Best
by Holly Strawbridge

The small staff at ArtServe is putting the final touches on (InSIDE)/Out! Art as Healing Therapy, a reprise of last year's smashing exhibit of artwork by children, adolescents and adults living with disabilities. This year's event offers several creative new twists, including more dialogue between  artists, art therapists and viewers, as well as participation by South Florida artists who recognize the healing effects of art. After the show closes at ArtServe, it will travel to the Miramar Cultural Center and Hollywood Arts Park, where it can reach new audiences. 

“The quality of work and the stories the artists tell about how art has helped them are powerful and extremely moving.  People walk out with tears in their eyes,” says ArtServe President Earl F. Bosworth. 

(InSIDE)/Out! is a good example of how art enhances communication...and how ArtServe underscores the need for art in our lives.

ArtServe as arts incubator

(InSIDE)OUT! is one of more than a dozen major exhibits held yearly at ArtServe, located at 1350 E. Sunrise Blvd on the northeast corner of Holiday Park. The works of more than 100 artists are displayed  at ArtServe year around.

In addition to gallery space, the facility has meeting rooms and an auditorium and provides affordable office space for the ArtServe staff and 14 other nonprofit organizations, including the Gold Coast Jazz Society, Fort Lauderdale Girl Choir, ArtsUnited, Broward Art Guild, Gold Coast Watercolor Society and Stonewall Library.

Giving visual artists a place to showcase their work is perhaps the aspect of ArtServe most familiar to the public. However, it is only one service the nonprofit provides.

ArtServe was founded in 1989 as one of six original arts incubators in the U.S. Its mission is to develop progressive events, programs and services that help artists turn art into business, while providing a positive impact on the lives of diverse communities.