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Workshops

 

2014 Workshops
All full-day workshops take place
from 8:30 a.m. to 5 p.m.
and include breakfast, lunch
and workhshop materials.
Cost: $25 per workshop unless noted

---------------------------------------------------------------------------------------------Free Application Workshop and Media Trade Show
September 12, 2013    10 a.m. – Noon    RSVP
ArtServe • 1350 E. Sunrise Blvd. • Fort Lauderdale
Speakers: Jody Leshinsky and Byron Swart

Participants are required to attend this free application workshop to become familiar with the program guidelines and procedures. 

---------------------------------------------------------------------------------------------Marketing 101: Creating a Marketing Plan that Works for You
A Marketing Seminar for Individual Artists
October 17, 2013    1 – 5 p.m.    RSVP
Museum of Art l Fort Lauderdale • One East Las Olas Blvd. • Fort Lauderdale

Marketing is the key to developing any business and marketing your artistic work is no exception!  You know you need to do it but where do you start?  Understanding the basic fundamentals and creating a marketing plan is the first step.   In this workshop, you will begin to:

  • Learn key marketing planning principles
  • Explore strategies for identifying your target audience
  • Learn to communicate what your work is about
  • Analyze the ever-evolving list of marketing tactics to determine the most strategic way to reach your audience.
  • Turn your marketing ideas into an action plan
  • Create a financially realistic marketing budget

This workshop, in collaboration with Caribe Arts Fest, will cover the marketing planning process in detail and equip you with tools and resources that you need to create a marketing plan that fits your needs as an artist entrepreneur.

Speaker: Nancy Hytone Leb, Hytone Arts Management

Nancy discovered the field of Arts Administration in 1998 and gleefully left the ad agency world behind. She started Hytone Arts Management in 2004 and now works with a with a diverse array of arts organizations throughout California and the U.S.  In addition to providing marketing, development and management guidance to arts organizations, Nancy creates and presents workshops on marketing concerns for both artists and arts organizations including the Center for Cultural Innovation, LA County Arts Commission, and the National Arts Marketing Project. She mentors dance groups through Pentacle/Help Desk LA.
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A Map To Success: Crafting a Marketing Plan
That Takes Your Organization to the Next Level
October 18, 2013    8:30 a.m. – 5 p.m.    RSVP
ArtServe • 1350 E. Sunrise Blvd. • Fort Lauderdale

“Would you tell me which way I ought to go from here?" asked Alice. "That depends a good deal on where you want to get," said the Cat.

-- Lewis Carroll, Alice's Adventures in Wonderland (1865), novelist and poet.

Lewis Carroll’s adage about planning is even more important in our 21st century high-speed digital world.   Now more than ever, it is essential that arts organizations take the time to identify objectives and define their direction.   This day long, workshop will provide you with the opportunity to hone in on the marketing needs of your organization and to begin creating a marketing plan that both reflects your mission and targets achievable results.

In this interactive, hands-on workshop participants will learn key concepts of writing a marketing plan including:

  • Key Marketing Planning Principles
  • Audience Segmentation and Trends
  • Competitive Analysis
  • Creating SMART Objectives and Targeted Strategies
  • Analyzing the ever-evolving list of marketing tactics to determine the most strategic way to reach your audience.
  • Turning your marketing ideas into an action plan
  • Creating a financially realistic marketing budget

Speaker: Nancy Hytone Leb, Hytone Arts Management

Nancy discovered the field of Arts Administration in 1998 and gleefully left the ad agency world behind. She started Hytone Arts Management in 2004 and now works with a with a diverse array of arts organizations throughout California and the U.S.  In addition to providing marketing, development and management guidance to arts organizations, Nancy creates and presents workshops on marketing concerns for both artists and arts organizations including the Center for Cultural Innovation, LA County Arts Commission, and the National Arts Marketing Project. She mentors dance groups through Pentacle/Help Desk LA.

---------------------------------------------------------------------------------------------Marketing ROI: Assess and Improve Marketing Effectiveness
January 23, 2014    8:30 a.m. – 5 p.m.    RSVP
ArtServe • 1350 E. Sunrise Blvd. • Fort Lauderdale

Marketing ROI is a no-nonsense approach to marketing investment which will allow you to improve its impact. With this simple and powerful tool, you will be able to prove the value of your efforts to your board, win the budget battle and elevate the marketing function in your organization. This session will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

Speaker: Lara Goetsch, Director of Marketing and Communications
TimeLine Theatre Company, Chicago, Illinois

Lara Goetsch joined TimeLine as director of marketing and communications in 2006. During her tenure, TimeLine has more than tripled its annual earned income, increased subscriptions by 330 percent, and been named The Wall Street Journal’s “Company of the Year” and one of the top 10 emerging professional theaters nationwide by American Theatre Wing. She served as chair of the League of Chicago Theatres Marketing Committee and has presented on arts marketing topics locally and nationally.

Lara Goetsch joined TimeLine as director of marketing and communications in 2006. During her tenure, TimeLine has more than tripled its annual earned income, increased subscriptions by 330 percent, and been named The Wall Street Journal’s “Company of the Year” and one of the top 10 emerging professional theaters nationwide by American Theatre Wing. She served as chair of the League of Chicago Theatres Marketing Committee and has presented on arts marketing topics locally and nationally. - See more at: http://www.artsmarketing.org/bio/profile/goetsch-lara#sthash.vPfqiYIu.dpuf


ara Goetsch joined TimeLine as director of marketing and communications in 2006. During her tenure, TimeLine has more than tripled its annual earned income, increased subscriptions by 330 percent, and been named The Wall Street Journal’s “Company of the Year” and one of the top 10 emerging professional theaters nationwide by American Theatre Wing. She served as chair of the League of Chicago Theatres Marketing Committee and has presented on arts marketing topics locally and nationally. - See more at: http://www.artsmarketing.org/bio/profile/goetsch-lara#sthash.vPfqiYIu.dpuf
ara Goetsch joined TimeLine as director of marketing and communications in 2006. During her tenure, TimeLine has more than tripled its annual earned income, increased subscriptions by 330 percent, and been named The Wall Street Journal’s “Company of the Year” and one of the top 10 emerging professional theaters nationwide by American Theatre Wing. She served as chair of the League of Chicago Theatres Marketing Committee and has presented on arts marketing topics locally and nationally. - See more at: http://www.artsmarketing.org/bio/profile/goetsch-lara#sthash.vPfqiYIu.dpuf

---------------------------------------------------------------------------------------------Social Media
Full Day Workshop in two parts
March 13, 2014    8:30 a.m. – 5 p.m.    RSVP Full Day
ArtServe • 1350 E. Sunrise Blvd. • Fort Lauderdale

Social Media 101 – 9 a.m. – noon •  RSVP

  • Integrating Effective Social Media Strategies into the Marketing Mix

Social Media 102 – 1:30 – 4:30 p.m. •  RSVP

  • Instagram
  • Vine
  • Pinterest
  • LinkedIn

Speaker: Jill Tobias, President, LogOn Media Strategies

Having cut her media chops as a young reporter and communications assistant in Washington, DC, Jillian learned early on that it’s not necessarily what you say, but how you say it. After nearly a decade inside the Beltway, Jillian left the confines of the capital and made her way to sunny South Florida. Blogging her way around the world, Jillian wrote, tweeted and Facebooked from 50 countries building an international audience along the way. With the rise of blogging and social media, Jillian found herself applying those same Washingtonian communications strategies to online engagement.

Contact Info

Courtney Grosse
Marketing & Advertising Coordinator
ArtServe, Inc.
1350 East Sunrise Boulevard
Fort Lauderdale, FL 33304
Email CoopMarketing@ArtServe.org
Phone
954-462-8190, ext 208
FAX 954-462-9182

  Jody Horne-Leshinsky
Assistant to the Director
100 South Andrews Avenue
Fort Lauderdale, FL 33301
Email jleshinsky@broward.org
Phone 954-357-7457
Fax 954-357-5769