COA stands for “Comprehensive Operational Analysis.” It is an in-depth study of
a transit system designed to identify strengths, areas for improvements, and provide
suggestions to improve efficiency and increase usage. During this study the following
issues will be addressed:
- Who are BCT’s current and potential customers?
- How is the overall system performing and what are areas for improvement?
- How can BCT best serve its markets within its financial and operational capabilities?
In May, 2010, Broward County Transit (BCT) completed the agency’s first-ever
Comprehensive Operational Analysis (COA). This COA effort moved forward in February
2009 when the Broward County Board of County Commissioners (BOCC) selected the public
transportation consulting firm of Transportation, Management and Design, Inc. (TMD)
to assist staff in analyzing the overall BCT system from an operational standpoint.
This COA provides an in-depth study of BCT’s transit system, identifies the strengths
and weaknesses of the current system and develops clear recommendations for improvements
to the system as a whole.
The COA as a process fell into the following phases from beginning (February
2009) to end (April 2010):
Key to the strength of this COA is that fact that in 2009 TMD completed a
ridecheck and on-board survey of every BCT fixed route and community bus route for
every time period and day of the week of operations. This massive survey effort
provides the backbone of the final COA recommendations and ensures that BCT’s current
user travel patterns and observations from the system were observed and documented.
TMD also provided a comprehensive review of BCT’s existing service performance
For the COA effort alone, BCT staff held over 18 public meetings in 2009
and 2010 to further garner the transit needs of the current BCT users and those
not yet utilizing BCT services. This combination provides the most expansive
picture yet of BCT’s current system user and the non-user’s needs and perception
of the system as it is now.
The final COA provides a comprehensive list of suggested changes to the BCT system
including an updated Performance Monitoring Standards, a vastly updated BCT Service
Framework, a Preferred BCT Service Plan (PSP) for the next ten years and Final Recommendations
on improving BCT’s on-time performance, customer service, fare policy and overall