Who are the Creative Minds?

Eddy Edwards | Jim Hammond | Pablo Malco | Myrna Meeroff | Loren Oliveira

Members of the Creative Minds Team are professional artists, creative entrepreneurs and artist-collaborators who have expansive careers in all areas of the visual and performing arts. The Team is charged with showcasing local talent to develop a series of events and performances for the grand finale in October 2015. Throughout the yearlong celebration, programming will raise the awareness of the unique attributes of Broward County and provide an opportunity to use the arts to engage local artists, businesses, residents and visitors.




Eddy Edwards portrait

Eddy Edwards


Owner and operator of Riddims Marketing, Inc., since 1995, Edwards has focused on building his integrated marketing and events company that specializes in South Florida’s Caribbean community. Based in Broward County, Riddims Marketing has produced events for numerous cities in Broward and Miami-Dade counties; partnered with arts organizations including the Broward Center for the Performing Arts, the Adrienne Arsht Center, and other diverse clients such as Grace Foods, Western Union and Air Jamaica. In 2000, Edwards conceptualized and produced the annual Grace Jamaican Jerk Festival – Florida held at Markham Park. This event has grown into a major culinary and cultural tourism festival attracting more than 18,000 patrons each year. In 2010, Edwards took this festival to New York City where it has grown from 4,000 to more than 16,000 patrons. www.jerkfestival.com




Jim Hammond portrait

Jim Hammond


Carrying a B.A. in Theatre Design/Production from the State University of New York and M.A. in Puppet Arts Design from the University of Connecticut, Hammond brought his talents to Broward County in 1994 as a producer, designer and community arts leader. He produced and designed theatrical spectacles for New World Symphony, Florida Philharmonic Orchestra, Broward Center for the Performing Arts, YoungArts, Kravis Center for the Performing Arts, Florida Grand Opera and regional TV Producers. In 2002, Jim began working as a Puppet Master of the National Broadway Tour of "The Lion King" while continuing to produce theatre and festivals during his 7 years on the road. Additional credits include: Founder/Executive Producer - Florida Day of the Dead Celebration; Executive Director - Puppet Festival of the Americas; President - FAT Village Arts Association; and Founder/Professor - Broward ARTrepreneurs. In 2009, he expanded his creative studio by opening Puppet Network, a live entertainment producing, design and fabrication firm with a new emphasis on developing children's media properties. Most recently, Hammond has been honored as a recipient of the prestigious Knight Foundation Arts Challenge Award. www.puppet-network.com & www.dayofthedeadflorida.com




Pablo Malco portrait

Pablo Malco


A native of Brooklyn, N.Y., Malco is choreographer, dancer, producer and artistic director of the Pablo Malco Foundation and Pfuzion Dance Theatre. While spending his childhood in Baytown, Texas, and his teens in Los Angeles, Malco completed his first choreography program at the age of 10. Motivated, he began studying jazz in high school and refined his dancing skills with ballet, acting and movement theory. He continues to hone his performance skills, and for more than 16 years he has appeared in music videos, concerts and tours with Jason Derulo, Mims, Paula Abdul, Ricky Martin, Will Smith and many more. Malco continues to perform internationally, conducts workshops and works with performing artists throughout the world. www.pablomalco.com




Myrna Meeroff portrait

Myrna Meeroff


At the age of 16 Meeroff performed for the first time with a professional orchestra as a soloist, and at age 18 she won her first orchestral audition; by 19 she was a professor of music at Miami-Dade College. A native of Buenos Aires, Argentina, Meeroff has been a faculty member at Broward College since 1999, and is currently principal horn of the New Philharmonic Orchestra and solo horn with the Florida Chamber Orchestra. An avid soloist, she has recorded two solo albums and performed for audiences all over the world, with her first European tour at the age of 21. In 2002 she became the first instrumental winner of the Rising Star International Solo Competition, earning her a Carnegie Hall debut. To further her commitment to musical education, she founded Interactive Opera, an opera company that encourages audience participation in 2008 with the financial assistance of a grant from the Broward Cultural Division. www.meeroff.com




Loren Oliveira portrait

Loren Oliveira


A native of Brazil, Oliveira was immersed in the arts since childhood, studying both voice and drama and landing leading roles in internationally touring productions of Hair and Evita, to name a few. Following broad acclaim for her show “The Eight Deadly Sins” presented in Brazil, Oliveira came to the U.S. to further her artistic dreams. As her confidence grew in the arena of American art and entrepreneurship, she gained extensive experience working as a singer/performer, artistic director, creative producer and musical director for a variety of both large and small clients. She has produced several events at the Broward Center for the Performing Arts, for Miami Heat and Morikami Museum, among others, as well as produced and supervised top level recording sessions and concerts in Brazil, New York and Florida. In 2001, Loren co-founded Brazilian Voices to bring her musical heritage to American audiences, and continues to serve as the organization's musical director. www.brazilianvoices.org