NATURE OF WORK
This is professional sales and marketing work in promoting the convention and tourism trades in Broward County.
Work involves the promotion of convention and tourism business for the Greater Fort Lauderdale area through personal solicitation, trade show presentations, and direct marketing methods. Employee in this class promotes the benefits of the destination to prospective clients by promoting convention facilities, hotel availability and other attractions. Duties also include tourism and convention research and planning. Supervision may be exercised over subordinate employees. Work is performed with considerable independent judgment within established guidelines. Work is reviewed periodically through conferences and written reports.
Conducts solicitation to national organizations to encourage convention and tourist activities in Broward County; develops and gives trade show presentations; responds to inquiries from potential clients and the general public.
Develops and arranges distribution of collateral materials; develops special interest travel promotions; compiles direct mail lists.
Conducts research for marketing plan, and annual research program; compiles data for statistical reports; maintains historical data; prepares special reports as required.
Maintains contact with local, regional and national trade associations.
Plans and organizes sales trips, site inspections, and familiarization trips.
May supervise subordinate employees engaged in promotional activities.
Performs related work as required.
KNOWLEDGE, ABILITIES AND SKILLS
Considerable knowledge of the principles and practices of tourism and convention marketing.
Considerable knowledge of the research techniques used in tourism and convention marketing.
Considerable knowledge of sales and communications techniques.
Ability to direct and implement an effective marketing plan.
Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Ethics and Conflict of Interest policies.
Ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds regardless of race, religion, age, sex, disability or political affiliation.
DESIRABLE EXPERIENCE AND TRAINING
Graduation from an accredited four year college or university with major course work in marketing or related field; considerable experience in tourism or convention marketing, sales or research; or any equivalent combination of training and experience.
Bargaining Unit: Unrepresented
FLSA Status: Exempt
Code of Ethics
Work Locations: Greater Fort Lauderdale Convention and Visitors Bureau
Class Spec. Estab./Revised: E1/91