The purpose of this class within the organization is to provide creative leadership through business development, marketing initiatives, destination branding, content creation and the promotion of County agencies.
This class works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.
Duties and Responsibilities
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
Provides creative leadership and standards for the agency, including the integration of branding, advertising imagery and messaging into all print and digital materials.
Oversees all aspects of the website, mobile site and apps, including content creation, branding alignment, search engine optimization and the collection and analysis of data and reporting; manages partnership with web development companies.
Provides marketing support to the departments; composes and designs targeted print, digital and presentation materials to support sales efforts, tourism sales, convention sales, sports development, marketing, multicultural development and office of film and entertainment.
Develops and executes community outreach activities and promotional initiatives which involves coordinating schedules (venues, speakers, media) and dissemination of data (event details, industry information); gathers, organizes, analyzes, examines and/or evaluates data or information and may prescribe action regarding the preparation and completion of publicity, marketing, and collateral materials.
Creates new accounts, updates accounts, has information sent out to hotels and venues; registers for tradeshows and arranges for all the materials to be shipped; books travel; checks and reports status of meeting space at the convention center; submits space requests to the convention center; arranges the appointments and emails site itineraries to hotels for site inspections; sends out invitations to clients for events.
Evaluates results of campaigns and initiatives using metrics including visitor numbers, conversions, return on investment (ROI), media value, and hotel sentiment.
Participates in major industry trade shows and educational conferences (may requires travel); participates in destination previews for meeting planners.
Updates list of clients and partners in the County customer relationship management (CRM) database; communicates regularly with My Meeting Planner clients through the CRM database.
Evaluates and identifies growth opportunities to increase and achieve targeted business goals through developing and executing various sales and marketing strategies for assigned markets;
Works daily with County agencies to reach business goals and promote Broward County.
Conducts solicitation to national organizations to encourage activities in Broward County; develops and gives trade show presentations; responds to inquiries from potential clients and the general public.
Assists with the completion of special projects such as reports and research projects for internal customers; coordinates and participates in outreach programs and training activities.
Provides technical assistance to internal and external customers; calls prospective and former clients to book their business and send out leads on their behalf; follows up on leads.
Performs related work as assigned.
Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.
Performs light work that involves walking or standing most of the time and involves exerting up to 20 pounds of force on a regular and recurring basis, or skill, adeptness and speed in the use of fingers, hands or limbs on repetitive operation of electronic office equipment within moderate tolerances or limits of accuracy.
Unavoidable Hazards (Work Environment)
Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.
Minimum Education and Experience Requirements
Requires a Bachelor's degree from an accredited college or university with major coursework in business, statistics, marketing, hospitality or closely related field.
Requires six (6) years in hospitality, tourism or convention sales/marketing experience related to the area of assignment.
Special Certifications and Licenses
Americans with Disabilities Act (ADA) Compliance
Broward County is an Equal Opportunity Employer. The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.
Emergency Management Responsibilities
Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.
County-wide Employee Responsibilities
All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County’s Employee Code of Ethics, gift, and conflict of interest policies.
All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.