Class Code:NA109


General Description

The purpose of this class is to assist in increasing awareness and promoting the services of Broward County primarily to small business owners, and entrepreneurs, and others through outreach initiatives.

This class works independently, under limited supervision, reporting major activities through periodic meetings.

Duties and Responsibilities

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

Assists with the completion of special projects such as reports and research projects for internal customers; updates the agency website to provide current information on the agency's programs and other items of interest to the public and the business community; helps coordinate the development of content for public relations activities including drafting original and reviewing existing materials.

Helps in development marketing, advertising and promotional materials in support of agency programs; participates in outreach programs and training activities; aides in providing technical assistance to internal and external customers.

Assists with aspects of industry related events or tradeshow participation; assists in evaluating and identifying growth opportunities to increase and achieve targeted international room night goals through developing and executing various sales and marketing strategies for assigned markets.

Assists in designing and implementing an annual and ongoing plan for regular and systematic direct sales effort in the international consumer and trade markets; follows up with planner and hotels, as to the status of the meeting or on questions on the responses; communicates to hotels additional needs or requests from planners. (Depending upon area of assignment)

Collects proposals for bids to go to clients under one cover (overall destination presentation); schedules appointments, such as sales calls, lunches, dinners, with potential clients, clients currently working with or past clients for new business. (Depending upon area of assignment)

Helps coordinate and execute site inspections for properties chosen by clients/planner, as well as destination previews for potential clients; attends local industry dinners, events and meetings. (Depending upon area of assignment)

Attends industry trade shows, in market and throughout the Country; completes monthly reports, trip reconciliation, p-card statements, and administrative duties; provides general source of destination information for phone, email, and in person inquires on the destination.

Performs related work as assigned.

Physical Demands

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs light work that involves walking or standing most of the time and involves exerting up to 20 pounds of force on a regular and recurring basis, or skill, adeptness and speed in the use of fingers, hands or limbs on repetitive operation of electronic office equipment within moderate tolerances or limits of accuracy.

Unavoidable Hazards (Work Environment)

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.


Minimum Education and Experience Requirements

Requires a Bachelor's degree from an accredited college or university with major coursework in business, marketing, hospitality or closely related field.

Requires two (2) years in hospitality, tourism or convention sales/marketing experience related to the area of assignment. 

Special Certifications and Licenses


Americans with Disabilities Act (ADA) Compliance

Broward County is an Equal Opportunity Employer.  The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.

Emergency Management Responsibilities

Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

County-wide Employee Responsibilities

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County’s Ethics and Conflict of Interest policies. 

All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, gender, national origin, age, marital status, political affiliation, familial status, disability, sexual orientation, pregnancy, or gender identity and expression.