NATURE OF WORK
This is highly responsible professional and administrative work in planning, organizing and directing the activities of the Office of Public Communications.
Work involves the administration and direction of public information activities to increase awareness of County programs and services and their value to the community. Areas of responsibility include development of the County's strategic communications plan and quality assurance program, the County’s Internet presence, media services, employee communications, emergency communications, the 3-1-1- Call Center and Print Shop.
Work is performed independently with general supervision by an administrative superior. Performance is reviewed periodically through conferences and written reports.
Directs the operations of the Office of Public Communications; develops policies, procedures and programs related to public information activities.
Develops and implements a strategic communications plan that builds transparency by providing a planned and integrated approach to communications countywide that is extensible to all agencies.
Oversees the provision of media services, including the webcast and broadcast of government meetings and video production activities.
Develops, implements and maintains strategic fiscal and capital improvement plans for the Office.
Handles media relations, including media inquiries, news releases and press conferences.
Responsible for employee communications program to keep employees aware of County programs and increase morale.
Acts as the Lead Public Information Officer and member of Command Staff during activations of the Emergency Operations Center.
Performs related work as required.
KNOWLEDGE, ABILITIES, AND SKILLS
Thorough knowledge of the principles of management and their application to the administration of public information activities, including supporting technology.
Thorough knowledge of journalistic principles and practices.
Thorough knowledge of creative design principles and communication best practices.
Considerable knowledge of county policies and procedures.
Ability to plan, implement and coordinate large-scale public information programs.
Ability to write and assemble interesting and informative articles, news releases, reports and other publicity messages and materials.
Ability to interpret and present abstract ideas in creative executions.
Ability to plan and supervise the work of subordinates.
Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Ethics and Conflict of Interest policies.
Ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, gender, national origin, age, marital status, political affiliation, familial status, disability, sexual orientation, pregnancy, or gender identity and expression.
REQUIRED EXPERIENCE AND TRAINING
Bachelor’s degree from an accredited four year college or university with major course work in journalism, communications, public administration or a related field; six (6) years of experience in news writing, public relations or related work, including four (4) years of experience in the supervisory aspects of the work; or any equivalent combination of relevant training and experience.
Bargaining Unit: Unrepresented
FLSA Status: Exempt
Financial Disclosure Required: Yes
Class Spec. Estab./Revised: E 1/1991 R 08/2012