Skip navigation links
Government
Residents
Business
Visitors
Employees
Resources
Careers
Broward 100
Skip navigation links
Career Opportunities
Employee Assistance Program
Employee Benefits
Libraries
Classification Descriptions
Collective Bargaining Agreements
Combined Pay Plan
Compensation and Records
Employee/Labor Relations
Learning and Organizational Development
Aviation Director of Planning
Aviation College Intern
Aviation Student College Intern
Aviation Director of Administration - Broward County Employees Only
Assistant Director of Aviation/Airport Development (Broward County Employees Only)
Assistant Director Construction Management
Chief of Medical Examiner Operations
Assistant Director of Libraries
GFLCVB VP OF COMMUNICATION
Promotional Opportunity – Open to Broward County Employees Only
Assistant Director Natural Resources Planning & Management Division
Attorney III
Veterinarian (Part-Time 19 hours/week)
Building Code Services Section College Intern PT19
ENGINEER III - WATER/WASTEWATER ENGINEER
INFORMATION SYSTEMS MANAGER (S.C.A.D.A. SYSTEMS MANAGER)
Assistant Director of Operations, Port Everglades
Assistant Director- Water and Wastewater Operations Division
Veterans' Preference Documentation Requirements
Water and Wastewater Finance Director
College Intern (PT19)
ASSISTANT DIRECTOR OF EMERGENCY MANAGEMENT DIVISION
College Intern (PT19)
Aviation College Intern
Maintenance Management Administrator

Broward County Logo

Human Resources Division
115 South Andrews Avenue, Room 508
Fort Lauderdale, Florida 33301


Class Code:N2394

GFLCVB ADVERTISING MANAGER

NATURE OF WORK

This is professional sales and marketing work in promoting the convention and tourism industry with the Greater Fort Lauderdale Convention and Visitors Bureau.

Work involves functioning as liaison between the Convention and Visitors Bureau (CVB) and the advertising agency selected to implement the CVB media plan. Position incumbent coordinates all marketing activities, as well as those of the advertising agency, including creative recommendations and final approval of all agency materials and billings. Independent judgment is exercised in completion of work assignments within established guidelines. Work is reviewed periodically through conferences, written reports, and observation of results obtained.

ILLUSTRATIVE TASKS

Serves as the primary liaison between the Bureau and the advertising agency to implement the advertising plan. Coordinates all collateral production; monitors creative guidelines on behalf of the Bureau.

Coordinates cooperative advertising projects involving the local hospitality industry.

Approves advertising work orders; processes and approves all advertising billings.

Coordinates special advertising promotional reviews and analyzes local media proposals.

Coordinates the Bureau advertising fulfillment program, coordinates the selection and distribution of all promotional giveaway items.

Coordinates the highway brochure distribution program and other related promotional work as required.

Performs related work as required.

KNOWLEDGE, ABILITIES AND SKILLS

Considerable knowledge of the principles and practices of tourism, convention marketing, and advertising.

Considerable knowledge of the research techniques used in tourism and convention marketing and advertising.

Considerable knowledge of sales and communications techniques.

Ability to direct and implement an effective advertising plan.

Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Ethics and Conflict of Interest policies.

Ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds regardless of race, religion, age, sex, disability or political affiliation.

DESIRABLE EXPERIENCE AND TRAINING

Graduation from an accredited four year college or university with major course work in business administration, advertising, marketing, or closely related field; considerable experience in tourism, convention marketing or advertising work; or any equivalent combination of training and experience.

GENERAL INFORMATION

Bargaining Unit: Unrepresented
FLSA Status: Exempt
Code of Ethics
Certification: No
Work Locations: Greater Fort Lauderdale Convention and Visitors Bureau
Class Spec. Estab./Revised: E11/91


Switch to Full Site   | Terms of use
Official Mobile Website of Broward County, Florida
The version of this site is best viewed on a mobile device.