NATURE OF WORK
This is responsible supervisory journalistic and public relations work in preparing, writing, and assisting in the coordination of an extensive program of public information, publicity, and news writing.
Work involves planning, coordinating and supervising the publication of the annual report, employee newsletter, brochures, pamphlets, and special events and reports. Work includes gathering, writing, and editing material to be released to newspapers, broadcasting media, periodicals and the general public. Work requires the exercise of some independent judgement and initiative. Work is reviewed through conferences and evaluation of results achieved.
This class is distinguished from Publications Specialist I by the greater experience required and by the supervisory responsibilities.
Assists in supervising production of the annual report, employee newsletter, brochures, pamphlets, and special reports.
Researches, writes, and edits accurate, meaningful, and readable copy for county publications.
Assists in developing a complete program of public information and its dissemination.
Supervises the production of graphic design work for publications.
Coordinates distribution of county publications.
Coordinates media advertising placement and content.
Writes, photographs and produces slide and video presentations.
Distributes assignments and establishes a timetable for completion.
Responds to public inquiries.
Develops operational guidelines and composes formats for the employee newsletter, brochures, and pamphlets.
Performs related work as required.
KNOWLEDGE, ABILITIES AND SKILLS
Knowledge of research techniques, sources, and availability of information.
Knowledge of journalistic principles and practices, and the techniques of composing and editing publicity material.
Knowledge of English usage and the requirements of press and media broadcasts.
Knowledge of modern office practices and procedures.
Some knowledge of typography and graphic design.
Ability to write and assemble interesting and informative articles, news releases, pamphlets, reports, brochures, and related publicity materials.
Ability to plan and supervise the work of subordinates.
Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Ethics and Conflict of Interest policies.
Ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds regardless of race, religion, age, sex, disability, political affiliation or sexual orientation.
Skill in the use of photographic and video equipment.
REQUIRED EXPERIENCE AND TRAINING
Graduation from an accredited four-year college or university with major course work in journalism, marketing or related field; two (2) years experience in news writing, public relations or special event planning; or any equivalent combination of relevant training and experience.
Bargaining Unit: Government Supervisors Association - (Professional Unit)
FLSA Status: Exempt
Code of Ethics
Work Locations: County Administrator, Libraries, Tourist Development, Solid Waste Management
Class Spec. Estab./Revised: E9/79 R5/00