NATURE OF WORK
This is professional leisure travel marketing and direct sales work with the Greater Fort Lauderdale Convention and Visitors Bureau.
Work involves the development of an annual leisure travel marketing plan for the Convention and Visitors Bureau. Position incumbent formulates sales and marketing programs for trade shows, sales missions and personal sales presentations, travel agents and tour operators world-wide to promote Greater Fort Lauderdale/Broward County as an attractive tourist destination. Incumbent supervises subordinate Sales Managers. Work is performed with considerable independent judgement and initiative within established guidelines. Work is reviewed periodically through conferences, written reports and observations of results obtained.
Develops the annual domestic leisure travel marketing plan.
Plans and coordinates all domestic leisure travel promotions.
Directs and supervises activities of Sales Managers, provides assistance during execution of promotions and monitors results with appropriate reports to the President.
Establishes and monitors major departmental objectives and individual goals.
Maintains effective networking relationships within the national leisure travel industry and with the local hospitality industry.
Directs the international marketing representatives in the development and implementation of their marketing plan and budget.
Provides weekly input to the advertising agency regarding leisure travel advertising matters.
Develops annual leisure travel promotion budget and monitors implementation.
Develops internal leisure travel systems and procedures and recruits leisure travel sales staff as needed.
Performs related work as required.
KNOWLEDGE, ABILITIES AND SKILLS
Thorough knowledge of leisure travel marketing and selling techniques with complete understanding of consumer and travel trade needs.
Thorough knowledge of sales and communicating techniques.
Ability to communicate and motivate subordinate Sales Managers.
Ability to express ideas effectively, both orally and in writing.
Ability to plan, direct and implement an effective marketing strategy.
Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Ethics and Conflict of Interest policies.
Ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds regardless of race, color, religion, gender, national origin, age, marital status, political affiliation, familial status, disability, sexual orientation, pregnancy, or gender identity and expression.
REQUIRED EXPERIENCE AND TRAINING
Graduation from an accredited four-year college or university with major course work in marketing, business administration, or related field; four (4) years experience in leisure marketing and leisure travel sales force management; or any equivalent combination of relevant training and experience.
Bargaining Unit: Unrepresented
FLSA Status: Exempt
Financial Disclosure Required: No
Class Spec Estab./Revised: E 12/1992 R 04/2011