Marketing and Advertising
Print Sources -- Books
The Reference Section, located on the fifth floor of the Broward County Main Library, has a collection of reference books on marketing and advertising. Circulating books on marketing and advertising are located on the fourth floor of the Broward County Main Library.
Note: Books on marketing and advertising are available at most branches of the Broward County Library and are generally classified in the 658.8 and 659.1 Dewey Decimal areas of the library. Call your local branch library for additional information.
Selected Print Sources
Standard Directory of Advertising Agencies
Standard Directory of Advertisers
Direct Marketing/Mail Order Business
Direct Marketing Market Place
Standard Rate and Data Service (SRDS) Direct Marketing
Directories of Trade Journals
Standard Periodicals Directory
Ulrich's International Periodicals Directory
Directories of Trade Shows
Trade Shows and Convention Guide
Trade Shows and Exhibits Schedule
Trade Shows Worldwide
Directories of Trade Associations
Encyclopedia of Associations - National
Encyclopedia of Associations - Southern Region
Business and Company Resource Center provides links to full-text articles, from business, trade, and regional journals, on a wide variety of business topics, including marketing and advertising. It is accessible from any computer by following these steps:
- Visit the Broward County Library Web site
- Click on " Find Materials" on left column
- Click on " Free Online Resources"
- Click on " Business and Investments"
- Click on " Business and Company Resource Center"
Links to Websites on Marketing and Advertising
Additional information on marketing may be found on the following websites:
Librarians' Internet Index: Websites You Can Trust
This is a searchable and annotated subject directory of internet resources selected and evaluated by librarians for their usefulness to users of public libraries. Select " Business" and then " Advertising and Marketing" or type a keyword in the search box.
The online version of the Advertising Age magazine is a source of news, articles, and data related to the world of advertising.
Larry Chase's Web Digest for Marketers
This site provides a weekly review of marketing-oriented websites. Also included are articles on best practices and marketing techniques. Subscription is free.