|1. Determine campaign branding, including logo
||Complete. Tagline: Take Five to Stay Alive. Don’t
Text and Drive. Logo was developed and presented to
two different student focus groups (Coral Springs High School and South Plantation High School). Overall, it was well received.
Also created logo for Gabby Chaves LLC.
|2. Create key messages to support
||Included in this report.
|3. Develop a “tool kit” for speakers and other interested partners including a fact sheet and PowerPoint presentation
with Ongoing Updates. Current tool
kit items include:
- Powerpoint presentation
- FAQs handouts
- Facts and Figures handout
- Video PSA (English and Spanish)
- Audio PSA (English and Spanish)
- Ads (b/w and color)
Subcommittee met to review and reconcile three different powerpoints. New presentations should be available April 2013. Done October 2012 ‐ Committee members wishing to participate in a Speakers Bureau have been asked to submit photo and bio. Done Mar 2013 – Joel Gordon will be speaking at the 3CMA regional conference in Miami Beach on Texting and Driving. Done Send communication out to municipalities soliciting distribution of current material and encourage them to co‐brand with their municipalities. September Send communication out to schools soliciting distribution of current material and encourage them to co‐brand with their municipalities. September
|4. Officially launch campaign with a press
conference and include key stakeholders
||Complete. Launch event held Friday, May 11, in
conjunction with 3rd Annual James Malcolm ALS Competition at the 16th Annual First There First Care Conference. Some media was present and
B‐roll was provided to others. Video of news
conference posted to Take5 website.
Created and distributed media kit.
A story about Gabby appeared in the Weston
newspaper in May 2012.
5. Revise existing collaterals and create new
collaterals as needed:
- General information brochure Exhibits and Displays
- Texting and Driving traveling tabletop exhibit Audio/Visual Plasma screen slide Public Service Announcements
Broward County produced a plasma screen slide in the commission meeting broadcast rotation.
A bumper sticker design has been produced.
Logo now displayed on Gabby’s race car.
– Broward Health magnets
3/2013 – Memorial Healthcare window clings
New external and internal slides – July 2013
|6. Broadcast public service announcements on
cable television, radio and in print.
||Broward County produced an English and
Spanish video PSA featuring campaign spokesperson Gabby Chaves. Spot was posted to the website and made available to media and
An audio PSA has been produced and is playing on Clear Channel/Mobile Mike. (Aug‐Sep 2012)
Broward Family Life Magazine ran a print ad at no cost in their July 2012 issue.
Send communication out to municipalities soliciting distribution of current psas to place on their existing websites and tv stations.
a Web site with information and the
||Complete. www.broward.org/take5 website
launched, and it will be continuously updated with new information.
July 2012 – added Partners & Sponsors page
Nov 2012 – posted audio PSAs
Dec 2012 – added a Photo and Video Gallery
June 2012 – Updated with new video and links
8. Take advantage of holidays and seasonal
observances as opportunities for public education messages.
- Issue press releases and media advisories
|Ongoing. Now plan to issue a pre‐race season
and post‐race season news release tying Gabby’s race schedule and performance into campaign
|9. Create a social media site(s) (Facebook and/or
Twitter sites) to support the public education campaign and to promote events and activities.
||No update. We should revisit effectiveness of a
social media site. August 2013
|10. Research grant opportunities to purchase
novelty items with public education messages.
||Cheryl Rashkin volunteered to research grant
a Communications Plan Activity Report
for the EMC each quarter. Share the report on the Web site and with partners.
||Ongoing. Updated August 2013
An updated communication plan will be posted
to the www.broward.org/take5 web site each quarter.
Objective #2: Promote collaboration
between government entities to strengthen public
awareness of the dangers associated with
distractive driving behaviors.
Measures of Success
- Number of cities and government entities that are participating in the campaign.
|12. Draft a proclamation in support of the key
messages that every city can customize for their own presentation.
||Completed. Ongoing A sample proclamation is posted to the Take 5 website and the following have presented proclamations: Broward County, Cooper City, Hallandale Beach, Lauderdale Lakes, North Lauderdale, Oakland Park, School Board, Sunrise and Weston. Use task 13 to reintroduce the concept in the fall.
|13. Send a letter to each municipality to request the
adoption of the proclamation in support of the public education messages.
||No letter sent, but City of Sunrise proclaimed
Oct. 2011 as “X the Text Month” with a proclamation and several cities have presented proclamations (see #12 above).
|14. Seek cross promotions with municipalities and
other elected offices (such as the Constitutional Officers) to piggyback the “No Texting” key messages in their existing collaterals.
Joel Gordon presented the Take Five to Stay Alive. Don’t Text and Drive campaign to the
South Florida Media Coalition.
Dec 2012 –
North Lauderdale placed a marquee
sign along Rock Island Road in front of City Hall promoting Take 5 to Stay Alive, and put information about the dangers of texting and driving on their Cable Channel 78 on Comcast.
Dec 2012 – At the committee’s request, state DOT posted messages about Texting and Driving on informational boards on interstate highways
in Florida during the holiday season.
|15. Place a link to each sponsor’s Web site on the
campaign Web site if they agree to support the promotion of the key messages.
and Ongoing. The Partners &
Sponsors page on the website
has been updated
to include logos and links to organizations that have supported the Take 5 campaign
with a financial investment.
|16. Request municipalities to broadcast public
service announcements on their government sponsored channels.
English and Spanish video and audio PSAs are
now available. New solicitation to go out Fall
|17. Meet with BECON to request support and the
production of a short video promotion targeting students in the Broward School system. The promotion can be aired on their cable channel
as well as broadcast over the public
Jerry Graziose, School Board, got BECON to put
information on Community Forum and Broward Teen News. In addition, BECON suggested a
contest where students would produce their own video PSAs to remind people not to text
and drive. State Farm was suggested as a sponsor for prizes. BECON will air the winning video.
|18. Create a universal pledge to work through local legislative bodies and educational systems with a mechanism to forward and use social media
to encourage participation.
||NEW Fall 2013.
Drafted. Needs to be approved by the subcommittee at next meeting (September)
|Objective #3: Create partnerships with private sector and not‐for‐profit entities in support of the
public education campaign
to stop distractive driving.
Measures of Success:
- Number of partnerships secured
|18. Seek partnerships with media outlets such as
cable companies, newspapers and radio
stations to publish and broadcast public services
Channel 10 aired a segment with Kristi Krueger interviewing Sgt. Mark Wysocky,
Florida Highway Patrol, on the dangers of texting and driving. New solicitation to go out in September. OPC
|19. Solicit support from not‐for‐profit public safety
organizations to participate in the public education campaign.
||Dec 2012 – new sponsor Darrell Gwynn
Foundation (spinal cord injury awareness and prevention program) New solicitation out Summer 2013 OME
|20. Develop private sector partnerships to promote
key messages. (Insurance companies would make good partners.)
Dr. Jerry Shank presented information to the Broward County Veterinarian Medical
Association board meeting.
Dec 2012 – Goodyear Blimp running Take 5 message.
Jan 2013 – BB&T Center Jumbotron running
Take 5 message during all Panthers games.
Theaters First Look – Looked in to but not
|21. Seek community well‐kn spokespersons to
record public service announcements and to promote key messages during speaking engagements.
||Complete. Through FHP Sgt. Mark Wysocky, the
committee secured Gabby Chaves, a Formula
race car driver and Western High School honor student, as the campaign spokesperson.
|Objective #4: Support the passage of state legislation that bans texting while driving. Measures of Success: Number of cities that included the ban on texting and driving in their legislative programs
|22. Request the inclusion of the ban on texting and
driving in city and county legislative programs.
2012 Legislative Priorities for the Broward League of Cities: supports legislation prohibiting the use of a handheld cellular telephone while operating a motor vehicle in a school zone.
2013 Legislative Program was approved by the
Broward County Commission on January 8, 2013 and includes support for legislation prohibiting texting while driving. It is currently in the Legislative Proposals area. The program
provides as follows:
Texting While Driving
Support legislation prohibiting the operation of a motor vehicle manually typing or entering multiple letters, numbers, symbols, or other text in wireless communication device, or sending or reading data in the device, for the purpose of non‐voice interpersonal communication.
|23. Send a letter from the EMS Council through the Broward County Commission to the Broward
Legislative Delegation to support
a ban on
texting while driving.
||Feb 2013 – two committee members from
Broward Health North met with state legislative
support for CS/SB 52: Use of Wireless Communications Devices While