Cultural Quarterly Magazine Online
AEI-6-2011-JKaufman
 

Rock my WorldArtist Institute Inspires
Jewelry Entrepreneur
By Helene Foster

Jackie Kaufman and her husband were successfully selling women’s fashions at retail locations inside South Florida malls just three years ago. But Jackie’s entrepreneurial spirit made her seek something more than her kiosks could give her.

She joined a jewelry making class at a local high school and studied the ancient practice of “lost-wax casting,” a method that is often referred to as cire perdue - where an artist’s intricate sculpture can be cast in metals such as silver, brass, bronze or gold and used for jewelry and wearable art.

As she learned and perfected her skills, Kaufman looked for unique ways to market her new and exciting line of jewelry. Thus, her “Rock My World” line was born.

To hone her business savvy, she joined a program offered by the Broward County Cultural Division. She attended the Artist as an Entrepreneur Institute - a four week course held on Saturdays. She learned alongside other artists, musicians, writers and performers, but was the only fine artist in attendance at the time.

“I joined the program because I was at a certain level in my business and I was trying to take my business to the next level,” says the Parkland resident. “I learned from guest speakers how to write a business plan and how to make the most of it.” Her business plan then went o