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History

The Broward Cultural Division's Cooperative Marketing Program was launched in April 1991 in cooperation with ArtServe.  This program was designed for not-for-profit cultural organizations to educate on the benefits and procedures of advertising programs and services, and assist in stretching advertising budgets.  Since its inception more than 70 organizations have received benefits from this program.

Funding


Cooperative Marketing Program -Stranahan HouseContributions from eligible not-for-profit cultural agencies are matched by the Cultural Division, enabling the program to purchase more than $300,000 in advertising annually.  Cultural organizations may purchase up to $21,000 of advertising per fiscal year (October 1 through September 30). 

The funds contributed will be matched one dollar to two dollars for organizations with budgets of $100,000 or more (cultural organization's $14,000 and the Cultural Division’s contribution of $7,000 will purchase $21,000 in media placement). 

The funds contributed will be matched one dollar to one dollars for organizations with budgets of $100,000 or less (cultural organization's $10,500 and the Cultural Division’s contribution of $10,500 will purchase $21,000 in media placement).  This includes, but is not limited to, placement on radio, TV, movie theater screens, daily and weekly newspapers, magazines, community and minority publications and specialty publications.
 
Cooperative Marketing Program -logo

Byron Swart

954-462-8190, Ext. 207

ArtServe FAX

954-462-9182

 

Jody Horne-Leshinsky

954-357-7463

Broward Cultural Division FAX

954-357-6790

   

Broward County Board of Commissioners
Community Services Department

Cultural Division
100 S. Andrews Ave
Fort Lauderdale, FL  33301
Phone: 954-357-7457 Fax: 954-357-5769

email:  cultraldiv@broward.org