Broward County Commissioners
Home About Us Marketing Grants Public Art & Design Arts in Education Council Foundation

 

 
Cooperative Marketing Program -logo

 
Workshops

 

How Your
Web Presence Can Increase the
Bottom Line
The 3rd of 3 Cooperative Marketing Program 2009 Workshops was held on March 25, 2009 at ArtServe in Fort Lauderdale.
 

Slideshow:  Enhancing Nonprofits Presence on the Web


transcript
 

Presenters:   Maria Harrison
President of SFIMA Florida, and Adjunct Professor for the University of South Florida

Your marketing activity should always include a mix of traditional and non-traditional tools. If you don’t already have a website, now is certainly the time to launch one. But websites don’t have to be expensive; instead, web-sites should be cost effective, convey your agency’s mission and increase your bottom line. But how?

In this workshop:

  • How to drive traffic to your website
  • how to measure your website’s traffic
  • how to reap financial rewards by offering advertising on your website
  • how to sell your tickets online
  • why reciprocal links are invaluable
  • how to enlist the services of interns to create social networking sites (MySpace and Facebook) that link to your website and more

ArtServe 1350 East Sunrise Blvd., Fort Lauderdale, 33309
 

The Cooperative Marketing Program was launched in April 1991 by the Broward County Cultural Division in cooperation with ArtServe.  This program was designed for not-for-profit cultural organizations to educate on the benefits and procedures of advertising programs and services, and assist in stretching advertising budgets.  Since its inception nearly 80 organizations have received benefits from this program on an annual basis.

For more information about the Cooperative Marketing Program
or this workshop please contact Jody Horne-Leshinsky at 954-357-7463.

http://images.patronmail.com/pmailemailimages/243/147363/footer_image_1.jpg
 

"Very practical information, enthusiastic, knowledgeable speaker.
One of the best seminars on any subject I have attended." Don Giancoli, City of Lauderhill

"Very informative, east to understand, excellent presenter," Jack Cole, Fort Lauderdale Gay Men's Choir

"Excellent presenter, great interaction," Kathie Margoles, Lauderdale Lakes
 
About the Cooperative Marketing Program
The Cooperative Marketing Program is a subsidized advertising program and capacity-building workshop series, designed to develop skills for building marketing structure and identity. These are creative and interactive workshops that encourage participants to investigate, identify and sculpt the building blocks for strong marketing.  Click here to learn more.
 
   
Broward County Cultural Division
Broward County Board of Commissioners - Community Services Department
Broward County Cultural Division
100 S. Andrews Ave, 6th Floor - Fort Lauderdale, FL  33301
Phone: 954-357-7457 Fax: 954-357-5769
email:  culturaldiv@broward.org