Class
Code: 0931
PORT
NATURE OF WORK
This is responsible professional,
sales, and administrative work assisting in planning, organizing and directing
the activities of the Port Everglades' Business Development Division.
Work involves assisting the division
director in administering programs to achieve cargo growth in containers, breakbulk, neo-bulk and bulk cargoes, as well as
programs to attract and retain cruise line business. Position incumbent assists in developing
business strategies to attract new cargo and cruise shipping line services as
well as developing an overall corporate and community relations communications
and advertising strategy. Work is performed with considerable independent
judgment within established guidelines.
Work is reviewed periodically through conferences, analysis and written
reports.
ILLUSTRATIVE TASKS
Assists in directing the operation of
the Business Development Division, including Trade Development, Cruise Marketing, and Corporate and Community Relations.
Assists in developing and implementing
marketing programs to increase cargo vessel trade and cruise vessel calls.
Participate in planning and conducting
sales calls for cargo and cruise, including coverage of all major cruise and
cargo shipping lines, importers, exporters, custom house brokers, freight
forwarders, cruise and travel associations and related industry in South Florida
and other areas of the country as needed.
Acts on behalf of
the Division Director in his/her absence.
Supports contract negotiations through
fact finding, contract comparisons, and up-to-date analysis of internal and
external trade data as well rates available in competing seaports.
Provides business
points and supporting schedules for all cargo and cruise terminal agreement
agenda items requiring Commission approval.
Coordinates development
of divisional revenue and expense budgets for division director approval.
Receives concerns and/or requests from
cargo lines, cruise lines, stevedoring firms, terminal operators, and
representatives of other port users and clients; evaluates issues; interfaces
with Port operational staff to resolve problems.
Maintains liaison
with Marketing/Sales Directors of cruise and cargo shipping lines, railroads,
trucking firms serving Port Everglades and owners and/or operators of all
breakbulk and container services.
Assists in the
development of effective sales, marketing and advertising campaigns.
Plans and conducts presentations,
receptions and Port tours to current and potential users.
Represents the Port
at various conferences and joint Port functions.
Performs related
work as required.
KNOWLEDGE, ABILITIES AND SKILLS
Thorough knowledge
of the current principles, practices and procedures of the maritime industry
and marketing.
Considerable
knowledge of the regulatory requirements applicable to the industry.
Considerable
knowledge of sales and marketing techniques.
Considerable
knowledge of the principles, practices and procedures of supervision,
organization and administration.
Ability to analyze
marketing and trade statistical data and to exercise sound judgement and
develop reliable conclusions and forecasts in support of contract
recommendations and budget development.
Ability to plan, implement and
coordinate marketing strategies and programs.
Ability to express
ideas effectively, both orally and in writing.
Ability to serve the
public and fellow employees with honesty and integrity in full accord with the
letter and spirit of
Ability to establish and maintain
effective working relationships with the general public, co-workers, elected
and appointed officials and members of diverse cultural and linguistic
backgrounds regardless of race, color, religion, gender, national origin, age,
marital status, political affiliation, familial status, disability, sexual
orientation, pregnancy, or gender identity and expression.
REQUIRED EXPERIENCE AND TRAINING
Graduation from an accredited four
year college or university with major course work in business or public
administration, marketing, transportation or related field; six (6) years
progressively responsible experience in the maritime industry including
three(3) years supervisory and administrative experience; or any equivalent
combination of relevant training and experience.
GENERAL INFORMATION
Bargaining Unit: Unrepresented
FLSA Status: Exempt
Code of Ethics Certification: Yes
Work Locations: Port
Class Spec Estab./Revised: E 11/94 R 07/08