Main Library - Business, Law, and Government Services Section

Marketing and Advertising

LINKS:  [BLG Section Home Page] [Business Home Page]

Print Sources -- Books

The Business, Law, and Government (BLG) Services Section, located on the fifth floor of the Broward County Main Library, has a collection of reference books on marketing and advertising. Circulating books on marketing and advertising are located on the fourth floor of the Broward County Main Library.

Note: Books on marketing and advertising are available at most branches of the Broward County Library and are generally classified in the 658.8 and 659.1 Dewey Decimal areas of the library. Call your local branch library for additional information. (LINK to the phone numbers of BCL branches.)

Selected print sources

Advertising

Standard Rate and Data Service
Standard Directory of Advertising Agencies
Standard Directory of Advertisers
O'Dwyer's Directory of Public Relations Firms

Direct Marketing/Mail Order Business

Direct Marketing Market Place
Standard Rate and Data Service (SRDS) Direct Marketing

Directories of Trade Journals

Standard Periodicals Directory
Ulrich's International Periodicals Directory

Directories of Trade Shows

Trade Shows and Convention Guide
Trade Shows and Exhibits Schedule
Trade Shows Worldwide

Directories of Trade Associations

Encyclopedia of Associations - National
Encyclopedia of Associations - Southern Region

Reference Databases

Business and Company Resource Center (LINK) provides links to full-text articles, from business, trade, and regional journals, on a wide variety of business topics, including marketing and advertising. It is remotely accessible by following these steps:

• Visit the Broward County Library website
• Click on "Free Online Resources"
• Click on "Business and Investments"
• Click on "Business and Company Resource Center"

Links to Websites on Marketing and Advertising

Additional information on marketing may be found on the following websites:

Librarians' Internet Index: Websites You Can Trust
http://lii.org
This is a searchable and annotated subject directory of internet resources selected and evaluated by librarians for their usefulness to users of public libraries. Select "Business" and then "Advertising and Marketing" or type a keyword in the search box.

Advertising Age
www.adage.com
The online version of the Advertising Age magazine is a source of news, articles, and data related to the world of advertising.

Larry Chase's Web Digest for Marketers
http://wdfm.com
This site provides a weekly review of marketing-oriented websites. Also included are articles on best practices and marketing techniques. Subscription is free.

 

LINKS:  [BLG Home Page] [Business Home Page]