The Cooperative Marketing Program was designed to educate on the benefits and procedures of advertising programs, and assist in stretching advertising budgets including design, placement, & planning.
Since its inception more than 90 organizations have received benefits from this program on an annual basis. Advertising placement is offered as an incentive to eligible organizations and artists that qualify through an application process. Participants must attend an Application Workshop.
Funding for Organizations
Contributions from non-profit or not-for-profit cultural organizations and artists are matched by Broward County in order for such organizations to purchase advertising. Advertising includes, but is not limited to, placement on the radio, TV, movie theater screens, daily and weekly newspapers, magazines, community and minority publications, internet, specialty publications and social media.
Advertising placement is offered as an incentive to eligible organizations and artists that qualify through an application process. The Broward-based, non-profit or not-for-profit cultural organizations and artists must attend an orientation meeting as well as complete the participation guidelines and eligibility forms. New organizations must submit written proof of non-profit or not-for-profit status including copies of State of Florida articles of incorporation, bylaws, certification of filing with the Secretary of State as well as a list of performances, exhibits or events presented by the organizations for the upcoming season for the period commencing at the beginning of each fiscal year of the COUNTY through the end of such fiscal year.
Funding for Artists
Artist applicants must be a current Grant Program recipient from Broward Cultural Division.
Artist may purchase up to $3,000, of the grant program amount in advertising through the Cooperative Marketing Program at the one dollar to two dollar match (Artists will contribute $2,000 and Broward Cultural Division will contribute $1000 towards advertising).