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Broward County > Cultural Home > Resources > Cooperative Marketing Program

 

 History

The Broward Cultural Division's Cooperative Marketing Program was launched in April 1991 in cooperation with ArtServe to provide Broward-based not-for-profit cultural organizations and artists with reduced advertising rates and a recognizable presence through larger media placements. This program was designed to educate on the benefits and procedures of advertising programs, and assist in stretching advertising budgets. Since its inception more than 90 organizations have received benefits from this program on an annual basis.  Advertising placement is offered as an incentive to eligible organizations and artist that qualify through an application process. Participants must attend an Application Workshop.

 Funding for Organizations

Contributions from eligible not-for-profit cultural agencies are matched by the Broward Cultural Division, enabling the program to purchase more than $300,000 in advertising annually. Cultural organizations may purchase up to $21,000 of advertising per fiscal year (October 1 through September 30).

Annual Revenues over $100,000
The funds contributed will be matched one dollar to two dollars for organizations with budgets of $100,000 or more (cultural organization's $14,000 and the Broward Cultural Division’s contribution of $7,000 will purchase $21,000 in media placement).

Annual Revenues under $100,000
The funds contributed will be matched one dollar to one dollars for organizations with budgets of $100,000 or less (cultural organization's $10,500 and the Broward Cultural Division’s contribution of $10,500 will purchase $21,000 in media placement).

 Funding for Artists

Artist applicants must be a current Grant Program recipient from Broward Cultural Division. Artist may purchase up to $1,000 of the Grant Program amount in advertising through the Cooperative Marketing Program at the one dollar to one dollar match (Artists will contribute $500 and Broward Cultural Division will contribute $500 towards advertising).

 Contact Info

Byron Swart
Marketing & Advertising Coordinator
ArtServe, Inc.
1350 East Sunrise Boulevard
Fort Lauderdale, FL 33304
Email: CoopMarketing@ArtServe.org
Phone: 954-462-8190, ext 208
Fax: 954-462-9182

  Jody Horne-Leshinsky
Assistant to the Director
100 South Andrews Avenue
Fort Lauderdale, FL 33301
Email: jleshinsky@broward.org
Phone: 954-357-7457
Fax: 954-357-5769