Economic Impacts Pack a Powerful Punch
The planned expansion and new on-site headquarters hotel at Broward County's Convention Center is expected to bring economic benefits not only to the local community, but also throughout the state, including:
- More events, more meeting attendees and increased overnight stays
- Over 700 permanent full-time jobs
- Increases in local and state tax revenues
- Increased economic activity for local restaurants, retailers and tourist attractions
The Broward County Convention Center is already the heart of a thriving meeting and convention business. With the County’s Convention Center expansion (resulting in a 1.2 million square foot facility) and new on-site headquarters hotel, there is every reason to be optimistic about future growth.
The project will generate:
- Nearly 50 more events annually
- An estimated 80,000 new attendees (50 percent increase)
- Over 135,000 new annual overnight stays
- New annual spending of $100.6 million (in 2024 dollars) by delegates, exhibitors and event organizers
- Over $96 million in future annual tax revenues (in present value) – over $70 million to the State of Florida and $21 million to Broward County
The new, onsite headquarters hotel will provide:
- 800 rooms and suites
- Direct connectivity to convention center facility
- A new publicly accessible waterfront plaza
- New retail/entertainment opportunities for the community
The addition of retail and entertainment options on and around the site will:
- Optimize the marketability of Broward’s Convention Center
- Offer unique, new recreation opportunities for residents as well as visitors
- Create an iconic destination with “sense of place”
Economic and Fiscal Impact Analysis – Broward County Convention Center
