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Broward County Board of County Commissioners International Trade and Investment Policy Plan

October 30, 2006

Prepared by
Office of Economic Development

Lead Agency
PORT EVERGLADES DEPARTMENT
BROWARD COUNTY AVIATION DEPARTMENT
GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU

Contributing Agencies

INTERNATIONAL TRADE & INVESTMENT POLICY PLAN

TABLE OF CONTENTS PAGE

Goal, Mission and Key Objectives 

I. Policy Development 

II. Coordination 

III. Key target markets for Broward County and the South Florida region 

IV. Educate public and private sectors on importance of two-way trade, foreign direct investment, tourism and culture to commerce initiatives 

V. Maintain database of international companies and organizations  

VI. Key Initiatives 

VII. Port Everglades Department 

VIII. Broward County Aviation Department 

GOAL

To establish and maintain Broward County as a globally competitive knowledge-based economy, by creating an environment that will foster tourism, growth, and expansion for businesses in Broward County.

MISSION STATEMENT

To recruit, expand and retain businesses and create jobs in Broward County through the support, and promotion of international trade resulting in increased exports and imports, and foreign direct investment resulting in new capital investment and growth in the County’s tax base, all of which benefits the residents and visitors in Broward County.

KEY OBJECTIVES

  • To develop export/import promotion synergies through complementary partnerships through/with county, state and national wide networks of economic development organizations and export/import finance agencies.
  • To support and develop policies for targeted countries to increase foreign direct investment through jobs and capital investment.
  • To support the efforts of Broward manufacturing firms to increase their market share in foreign markets and realize their export/import potential through export/import intermediaries.
  • To support the efforts of Broward companies and organizations in creating viable life sciences, clean manufacturing and other emerging technologies that will increase capital investments and develop the workforce to spur economic growth.
  • To promote tourism, ecotourism the great quality of life and the advantages of a gateway for visiting, living, and investing in Broward County.

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Key Performance Measures for the International Business Development Policy Plan

I. POLICY DEVELOPMENT 

A. The Office of Economic Development will coordinate the development of a comprehensive international trade and investment policy in conjunction with various County departments and agencies, as well as the County’s private sector partnership organization, The Broward Alliance. The Office of Economic Development will prepare the policy document for approval by the County Administrator and, ultimately the Board of County Commissioners.

B. The International Trade and Investment Policy Plan will provide the framework for all County-sponsored initiatives and activities connected to the Board of County Commissioners goal to establish and maintain a globally competitive knowledge-based economy in Broward County. The Plan should foster an environment for business growth and expansion and guide the creation of value-added jobs for the residents of the County.

C. Broward County will effectively lead international business initiatives, with strong policy principles, and provide, together with the private sector, an infrastructure and resources to help ensure the success of the overall effort. These efforts will include identification of funding sources, collaboration with sound strategies of other County international partners, and participation in trade and investment missions.

D. This Policy will provide guidance for the implementation of Board goals for international business development for the Port Everglades Department, Broward County Aviation Department, Greater Fort Lauderdale Convention & Visitors Bureau and the Office of Economic Development, the internal agencies of the Board. This Policy should be considered by the Broward Alliance in the construction of its annual business plan which is approved by the Board under the Parties’ current agreement.

E. This Policy will ensure that local municipalities in Broward County, as appropriate, are engaged by the agencies of Broward County Government, in international business development programs, services, mission and activities.

II. COORDINATION 

A. OED will coordinate all international trade and investment activities with the County departments and agencies (the Port, Airport and CVB) and other organizations, including local municipalities, involved in the growth and expansion of Broward County’s economy through international business activities, programs, and services. While each agency has its own specific responsibilities and authority, all will continue to collaborate on the following:

  • Continuous development of efficient strategies for implementing trade development.
  • Designation and continuous development of the infrastructure for potential sites for foreign consulates.
  • Development and strengthening of the infrastructure for international business growth by maintaining an inventory of Broward County’s services, such as Customs, sea cargo and air cargo.
  • Assisting in attracting and expanding of cargo facilities, warehouse and distribution facilities including in the County’s FTZ No. 25

B. Externally, the OED will coordinate with Federal, State and Local Governments, especially Broward municipalities to implement trade and investment strategies consistent with the County’s goals and objectives for global business expansion.

C. The OED’s performance activity includes coordination of trade partnership activities with such agencies as the US Department of Commerce, the Governor’s Office of the Tourism and Economic Development, the Florida State Department, Enterprise Florida and local foreign trade promotion groups.

D. Build strong coordination with the Consular Corps and Trade Offices in South Florida to ensure success of the County’s international trade and investment strategy. The OED, with its partner, The Broward Alliance and the Broward Alliance International Consular Corps Subcommittee will continue to coordinate visits to recruit Consular and Trade Commission offices to Broward County.

E. Coordination with Organizations, Bi-Chambers, Universities and Colleges will result in a strategic advantage for Broward County because these organizations are valuable assets in the international business infrastructure. The Broward Alliance and its International Committee will work with the County’s various trade programs to enhance their resourcefulness in order to achieve the greatest results in promoting local business export and import activity.

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III. KEY TARGET MARKETS FOR BROWARD COUNTY AND THE SOUTH FLORIDA REGION   

A. OED, with its partners, the Port, Airport, CVB, and The Broward Alliance, will continue to focus international business recruitment, attraction, retention, and expansion efforts on targeted markets.

IV. EDUCATE PUBLIC AND PRIVATE SECTORS ON IMPORTANCE OF TWO-WAY TRADE, FOREIGN DIRECT INVESTMENT, TOURISM, AND CULTURE TO COMMERCE INITIATIVES. 

A. The County shall coordinate international business relationships in (4) interrelated categories: (1) two-way trade, mainly through air and sea ports; (2) foreign direct investment, driven mainly by private sector, but often facilitated by the OED, local municipalities and The Broward Alliance; (3) tourism, mainly promoted by the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB); and (4) culture to commerce initiatives. For success in the long-term, efforts to maximize the County’s economic viability should incorporate all four of these elements.

B. The County’s OED will continue to partner closely with the Port Everglades Department, Aviation Department, GFLCVB, the Broward Alliance and local cultural agencies to accomplish this performance objective.

V. MAINTAIN DATABASE OF INTERNATIONAL COMPANIES AND ORGANIZATIONS. 

The OED will develop and maintain a database of international companies, including Consular Corps, Trade Commissioners, Bi-Chambers, other state and regional international organizations such as the Port, Airport and CVB customers to enhance promotion of foreign direct investment, trade and commerce and informing the community of international trade activity in the region.

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VI. KEY INITIATIVES :  

A. BROWARD COUNTY MAYOR AND COMMISSIONERS INTERNATIONAL BUSINESS DEVELOPMENT CONTINUITY PLAN.

The OED will complete a plan for continuity of relationship building for County government leaders to be approved by the Board of County Commissioners. This plan will outline protocol, memoranda of understanding, follow up activities, and transition of government officials.

B. BROWARD COUNTY POLICY STATEMENTS RELATED TO U.S. TRADE AGREEMENTS.

The OED will present, for the Board of County Commissioners approval, policy statements related to U.S. Trade Agreements for the purpose of clarifying the County’s position on trade relations with other countries or regions. EXPLORATION OF EMERGING MARKETS. Position papers will be developed and used by the OED as a tool to target new, emerging markets and to explore global business development activity for Broward County.

EDUCATION AND TRAINING FOR LOCAL BUSINESSES ENTERING GLOBAL MARKETS. The Board of County Commissioners shall support the International Emerging Leadership Certificate Program, a project the Broward County Office of Economic Development (OED) and Broward Community College’s (BCC) Institute for Economic Development. This program offers small businesses access to formal training on international trade and investments, followed by an opportunity to participate in an optional trade mission.

THE COUNTY TRADE/PROTOCOL 1. OED will provide protocol training to County officials, municipalities, organizations, and delegates participating in upcoming inbound and outbound missions.

2. OED will assist The Broward Alliance with Federal, State and Local Protocols when needed for the purposes of recruiting, attracting, retaining and expanding local businesses for foreign direct investment and conducting outbound missions.

F. BROWARD CENTER FOR INTERNATIONAL BUSINESSES.

The OED will complete a feasibility and infrastructure study for a Broward Center for International Business.

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VII. PORT EVERGLADES DEPARTMENT 

The Port Everglades Department will develop a comprehensive strategy to address the challenges related to growth of the County’s waterborne commerce businesses. The Broward County Port Everglades Department has identified the following challenges and objectives.

A. CHALLENGES

1. Waterborne commerce (containerized cargo, breakbulk cargo and dry bulk) will require expanded berthing in order to accommodate future growth and larger vessels.

2. Existing and planned runways at Fort Lauderdale/Hollywood International Airport present challenges, in that they necessarily impose height restrictions on gantry cranes that will be needed to work larger container ships in the future.

3. The Port operates in the Southeastern Atlantic port industry, characterized by intense competition.

4. Landside road improvements and rail connections: Will trade growth outpace infrastructure improvements?

B. KEY INITIATIVES

1. Communicate the key strategic advantages of Port Everglades to potential container carriers, and bulk and break bulk carriers

2. Identify and explore bulk and break bulk market opportunities to maximize the Port’s revenue wherever possible.

3. Maintain ongoing dialogue with world wide container terminal operators and/or world wide ocean carriers to market the Port’s intermodal transportation synergies.

4. Continue to promote the Port’s infrastructure and intermodal transportation synergies to the top importing/exporting accounts currently using other Southeast Atlantic seaports.

5. Continue to monitor commercial developments and international trade trends in Cuba to be prepared for the possible future democratization and economic opening of the society. This could provide a strong market for waterborne/rail transportation opportunities.

6. Attract new lines and new commodities, emphasizing intermodal transportation synergies.

7. Target major ocean carriers: Port Everglades has identified and targeted the top 50 importing and exporting contain carriers in the U.S. market. Regional marketing presentations to senior executives of current and targeted clients at their world headquarters and North American offices are planned on an ongoing basis, as schedules of Business Development staff and senior Port staff permits. Business Development staff will also maintain regular contact with current Port Everglades bulk and break bulk accounts and carriers.

8. Maintain a sister seaport program that will provide a strong foundation for Broward County’s Port Everglades to connect with other international communities and will nurture economic relationships relating to the cruise and ocean cargo shipping industries.

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VIII. BROWARD COUNTY AVIATION DEPARTMENT 

The Broward County Aviation Department will develop a comprehensive strategy to address the challenges related to growth of the County’s air cargo business. The Broward County Aviation Department has identified the following challenges and objectives.

A. CHALLENGES

1. International air cargo facility requires roadside and airside access to facilitate intermodal transfer from aircraft to truck (after clearance) and vice versa on the outbound. 2. Due to extreme strong demand for South American flowers, a refrigeration facility needs to be included. 3. US Customs staffing needs to be confirmed from a staffing and training standpoint.
B. KEY INITIATIVES

1. Identify size of parcel needed to handle a daily freighter movement of up to 90,000 pounds of air cargo.

2. Analyze FLL’s layout plan to determine feasibility of isolating this parcel of land to be used/developed by a third party for a potential South American freighter operation with associated ramp space and road access for trucks to load and offload aircraft.

3. Solicit commitment from US Customs/Border Protection to expand staff to clear this international air cargo in a timely/expeditious manner.

4. Expand the Broward County Aviation Department’s marketing team to include an air cargo specialist to attract a Latin Air Cargo carrier emphasizing potential for transshipment to many US carriers as belly cargo as well as goods/flowers destined to South Florida.

5. Determine whether incentives are necessary to support the marketing initiative to potential customers.

6. Analyze current Port cargo commodities to determine potential for intermodal transfer to FLL of this sea-air cargo.

7. Continue to focus on international passenger marketing with CVB and Port support where appropriate, i.e.: World Travel Market.

8. Continue adding new service routes to existing international air partners.

9. Market to specific deep South America targets i.e.: Brazil, Chile and Peru as well as Venezuela.

10. Work closely with directors of the Office of Economic Development, Convention and Visitors Bureau and Port Everglades to identify locations and size of potential facility for international air cargo.

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