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Human Resources Division
115 South Andrews Avenue, Room 508
Fort Lauderdale, Florida 33301


Class Code:E3138

ASSISTANT DIRECTOR OF PUBLIC COMMUNICATION

NATURE OF WORK

This is responsible professional and administrative work in the management and operational functions of the Office of Public Communications.

Work involves assisting the director in planning, directing and coordinating public communication activities. Areas of responsibility include marketing, media relations, resident outreach, website presence and public information programs. Position incumbent serves as acting director in the absence of the director.

Work is performed independently with general supervision and assignments by the Director.  Performance is reviewed periodically through conferences and written reports.

ILLUSTRATIVE TASKS

Assists the director in the general management of the Office of Public Communications; oversees operations of staff.

Plans, directs and coordinates implementation of a strategic communications plan to create awareness of County services and programs, and their value to the community.

Monitors consistency in branding and adherence to communication policies.

Develops and manages various communication programs that support positive employee communication.

Analyzes data, trends and program impacts to evaluate the effectiveness of public communication efforts.

Leads cross-departmental teams on high visibility marketing and public education campaigns.

Researches current events and issues, and prepares articles, speeches and other highly visible communications.

Acts as the Assistant Lead Public Information Officer during activations of the Emergency Operations Center.

Performs related work as required.

KNOWLEDGE, ABILITIES AND SKILLS

Thorough knowledge of the principles and best practices in the field of communications and public relations, including supporting technology.

Thorough knowledge of journalistic principles and practices.

Ability to plan, implement and coordinate large scale public information programs.

 Ability to write and assemble interesting and informative articles, news releases, and other publicity messages and materials.

Ability to plan and supervise the work of subordinates.

Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Ethics and Conflict of Interest policies.

Ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, gender, national origin, age, marital status, political affiliation, familial status, disability, sexual orientation, pregnancy, or gender identity and expression.

REQUIRED EXPERIENCE AND TRAINING

Bachelor’s degree from an accredited college or university with major course work in journalism, public relations, communications, public administration, or related field; six (6)  years of progressively responsible management experience in communications, public relations or related work, including two (2)  years of supervisory experience; or any equivalent combination of relevant training and experience.

GENERAL INFORMATION

Bargaining Unit:   Unrepresented
FLSA Status:   Exempt
Financial Disclosure Required:   Yes
Class Spec. Estab ./Revised:   E  02/2005   R  07/2012


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