Class Code:EA021


General Description

The purpose of this class within Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB) is to oversee and manage all aspects of convention/group sales efforts, including personnel, initiatives and marketing efforts. 

Position incumbent may also assist in implementing the capital improvement program and serve as liaison with county agencies.

This class works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.

Duties and Responsibilities

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

Formulates sales and marketing programs for trade shows, sales missions and sales presentations to promote Greater Fort Lauderdale/Broward County as an attractive convention and meeting destination.

Plans and coordinates all meetings and conventions promotions.

Maintains effective networking relationships with the national meetings and associations industry and with the local hospitality industry.

Develops annual department travel and promotion budget and monitors implementation.

Directs and supervises group sales departments within the GFLCVB.

Supervises sales managers, satellite offices and regional personnel, in addition to productivity and activity for convention/group sales, service and support personnel.

Develops and coordinates all long and short term convention/group sales and marketing strategies for all territories; designs and prepares annual convention/group sales marketing plan and marketing services department budget.

Establishes and monitors major departmental objectives and individual goals; maintains monthly sales reports.

Develops internal operating for soliciting business.

Supervises management team and directs meetings for information to the full staff; works with convention center leadership staff to enhance future business, and strategize for new business opportunities.

Coordinates meetings with the local industry stakeholders to enhance partnerships with the hotel properties and other service providers.

Reviews and resolves any issues that may arise with the goal to minimize disruption to the convention center operations and events; creates future plans for the convention center to ensure Broward County's convention center maximizes its economic impact to the community; administers convention center operating agreement to ensure contract compliance.

Administers capital projects to ensure timely and efficient implementation without disruption to events and within budget; coordinates projects with other county departments and regulatory agencies in order to ensure all related agencies are informed and involved the effort; provides oversight in the group sales effort.

Attends shows and seminars representing the destination at both the national and international level.

Processes payments to convention center operator in accordance with agreement to ensure proper level of operating funds are being disbursed; develops and monitors annual operating and capital budgets to assure expenditures are in line with approved budget.

Procures services and commodities to ensure the equipment and components of the convention center are in good working order; serves on procurement committees as requested as a voting member or project manager.

Processes payments for capital projects and professional services in order to ensure funding is being provided consistent with the progress of the work.

Administers consulting agreements to ensure terms are being satisfied and timely deliverables are being provided.

Researches industry news to maintain the convention center in a favorable competitive position within the industry.

Performs related work as assigned.

Physical Demands

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs light work that involves walking or standing most of the time and involves exerting up to 20 pounds of force on a regular and recurring basis, or skill, adeptness and speed in the use of fingers, hands or limbs on repetitive operation of electronic office equipment within moderate tolerances or limits of accuracy.

Unavoidable Hazards (Work Environment)

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.


Minimum Education and Experience Requirements

Requires a Bachelor's degree from an accredited college or university with major coursework in public or business administration or closely related field.

Requires ten (10) years progressively responsible experience in leading a convention/groups sales department, including four (4) years high level supervisory and administrative experience or closely related experience.

Special Certifications and Licenses


Americans with Disabilities Act (ADA) Compliance

Broward County is an Equal Opportunity Employer.  The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.

Emergency Management Responsibilities

Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

County-wide Employee Responsibilities

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County’s Ethics and Conflict of Interest policies. 

All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, gender, national origin, age, marital status, political affiliation, familial status, disability, sexual orientation, pregnancy, or gender identity and expression.