NATURE OF WORK
This is supervisory work directing sales and marketing work with the Greater Fort Lauderdale Convention and Visitors Bureau.
Work involves developing sales programs and marketing plans for the Convention and Visitors Bureau.
Employee directs the day-to-day marketing activities of subordinate sales managers, in addition to making personal sales presentations to convention accounts, travel agents and tour operators worldwide.
Work is performed with considerable independent judgment and initiative within established guidelines. Work is reviewed periodically through conferences, written reports and observations of results obtained.
Develops the annual domestic leisure travel marketing plan.
Plans and coordinates all domestic leisure travel promotions.
Directs the daily activities of Travel Industry Sales Representatives, provides high level assistance during execution of promotions and monitors results with appropriate reports to the President.
Directs the daily activities of meeting/convention sales managers and monitors results with appropriate reports.
Provides counsel and assistance in closing sales with high level major city-wide convention customers and participates in trade shows/promotions.
Solicits key convention prospects within a carefully selected territory.
Establishes and monitors major departmental objectives and individual goals.
Maintains effective networking relationships within the national leisure travel and local hospitality industry.
Directs the international marketing representatives in the development and implementation of a marketing plan and budget.
Provides weekly input to the advertising agency regarding leisure travel advertising matters.
Develops annual leisure travel promotion budget and monitors implementation.
Develops internal leisure travel systems and procedures and recruits leisure travel sales staff as needed.
Performs related work as required.
KNOWLEDGE, ABILITIES AND SKILLS
Thorough knowledge of the principles and practices of tourism and convention marketing.
Thorough knowledge of sales and communication techniques.
Ability to communicate clearly and concisely, both orally and in writing.
Ability to direct and implement an effective sales or marketing plan.
Ability to plan, supervise, and coordinate the work of subordinates in a manner conducive to full performance and high morale.
Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of BrowardCounty's Ethics and Conflict of Interest policies.
Ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds regardless of race, color, religion, age, gender, ethnicity, disability, sexual orientation, marital status or political affiliation.
REQUIRED EXPERIENCE AND TRAINING
Graduation from an accredited four (4) year college or university with major course work in marketing, business administration or closely related field; six (6) years experience in tourism or convention marketing, sales or research including two (2) years in the supervisory aspects of the work; or any equivalent combination of relevant training and experience.
Bargaining Unit: Unrepresented
FLSA Status: Exempt
Code of Ethics Certification: No
Class Spec. Estab./Revised: E11/91; R01/06